Deciding on a tagline can be tough.
In order to make a good one, you need to choose what you want your customers to remember you for.
If you do, you’ll build great brand recognition, which will result in better business performance.
Keep reading for tips on crafting a logo tagline that works.
Tips for Creating the Perfect Logo Tagline
Define What Your Company Does
A tagline is meant to give people a specific image or impression of your company, so the first step is to carefully define what you want that message to be.
Write a short description of what your company provides and what makes you different. It could be a full paragraph or just a few short sentences. It doesn’t matter how long it is, as long as it accurately describes your business.
This will be the base for your logo tagline.
Cut it Down
After you have an idea of the message you want to send to your consumers, you need to start cutting chunks out of it.
A logo tagline needs to be short, succinct and to the point. If it’s too long, people won’t bother to read it and you’ll lose them. If that’s the case, it won’t have any positive impact.
Take the description you wrote in the previous step and identify any unnecessary information. If it’s not important, cut it out. Ideally, you’ll be left with once sentence at the end of this stage.
Cut it Down Even Further
While a sentence will seem very short in comparison to what you started out with, it’s still too long for a tagline.
Think about the most famous company taglines in the world, like Apple’s ‘think different’ or Mcdonalds’ ‘I’m loving it’. The fact that they’re only a few words is part of the reason why they’re so popular. It makes them easy to remember.
In order to make a good one, you need to choose what you want your customers to remember you for.
If you do, you’ll build great brand recognition, which will result in better business performance.
Keep reading for tips on crafting a logo tagline that works.
Tips for Creating the Perfect Logo Tagline
Define What Your Company Does
A tagline is meant to give people a specific image or impression of your company, so the first step is to carefully define what you want that message to be.
Write a short description of what your company provides and what makes you different. It could be a full paragraph or just a few short sentences. It doesn’t matter how long it is, as long as it accurately describes your business.
This will be the base for your logo tagline.
Cut it Down
After you have an idea of the message you want to send to your consumers, you need to start cutting chunks out of it.
A logo tagline needs to be short, succinct and to the point. If it’s too long, people won’t bother to read it and you’ll lose them. If that’s the case, it won’t have any positive impact.
Take the description you wrote in the previous step and identify any unnecessary information. If it’s not important, cut it out. Ideally, you’ll be left with once sentence at the end of this stage.
Cut it Down Even Further
While a sentence will seem very short in comparison to what you started out with, it’s still too long for a tagline.
Think about the most famous company taglines in the world, like Apple’s ‘think different’ or Mcdonalds’ ‘I’m loving it’. The fact that they’re only a few words is part of the reason why they’re so popular. It makes them easy to remember.
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