First off, there are your state’s legal advertising rules with which you have to contend with. Make sure you are aware of them before you start your law firm blog.
While it’s true that broad topic discussion and case reviews are generally not considered an advertisement, it’s good protocol to be mindful of your content, context, and method of how it’s being dispersed.
Next, your first priority is to protect your client’s confidential information. However, just because a matter is pending, it doesn’t always mean you can’t discuss the case publicly.
ABA Model Rule 3.6 states the specific topics that are okay to write about. Especially when the information is public record. However, your best bet if you plan on writing about cases you’ve handled is to speak with your client before you write the article.
It doesn’t matter if you wrote an amazing law firm blog article. One article is not enough.
Neither is writing your blog sporadically. Marketing is an ongoing process. You can’t just place an ad somewhere once and expect everyone to find you.
The same is true when you write a blog. Write at least once a week, if you can. The more articles you publish, the more likely you’ll end up with people following your articles.
You’ll also be ranked higher organically with search engines. They love fresh, new content and will happily reward all website which creates new content.
The worst thing you can do for your law firm blog is to not make your shareable. That makes it incredibly difficult for others to find out about you.
Yes, someone can copy and paste the link to your article wherever they want. But that’s usually too much work for most people. They want to be able to simply click on the social networking site of their choice and have it automatically shared with their followers.
While it’s true that broad topic discussion and case reviews are generally not considered an advertisement, it’s good protocol to be mindful of your content, context, and method of how it’s being dispersed.
Next, your first priority is to protect your client’s confidential information. However, just because a matter is pending, it doesn’t always mean you can’t discuss the case publicly.
ABA Model Rule 3.6 states the specific topics that are okay to write about. Especially when the information is public record. However, your best bet if you plan on writing about cases you’ve handled is to speak with your client before you write the article.
It doesn’t matter if you wrote an amazing law firm blog article. One article is not enough.
Neither is writing your blog sporadically. Marketing is an ongoing process. You can’t just place an ad somewhere once and expect everyone to find you.
The same is true when you write a blog. Write at least once a week, if you can. The more articles you publish, the more likely you’ll end up with people following your articles.
You’ll also be ranked higher organically with search engines. They love fresh, new content and will happily reward all website which creates new content.
The worst thing you can do for your law firm blog is to not make your shareable. That makes it incredibly difficult for others to find out about you.
Yes, someone can copy and paste the link to your article wherever they want. But that’s usually too much work for most people. They want to be able to simply click on the social networking site of their choice and have it automatically shared with their followers.
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