Did you know that the advertising industry is over $100 billion?
Huge numbers like this are what drives plenty of people away from marketing. It sounds complex and expensive, but it doesn’t have to be that way.
But you do have to be good at marketing to make it work. And if you haven’t had any education on digital marketing before, strap in. We’re going to marketing school.
In this article, we’re going to break down the basics of digital marketing. After reading, you’ll be ready to pass your Marketing 101 exam.
Read on to learn more!
1. SEO
If you’ve ever looked into digital marketing, chances are that you’ve heard of SEO. Many people think the two terms are synonymous!
While they aren’t the same, SEO is one of the bigger parts of digital marketing. And many businesses are just now starting to learn what it is.
SEO is telling Google more about your website so that it ranks you higher when people look for information about your topic. This sounds complicated, but it’s actually quite easy.
You tell Google about yourself when you write content about your industry or use headlines with keywords in them. When you update your meta descriptions or title your photos, you’re giving Google valuable information.
With this information, Google learns what your website is about. That way, they know when to show people your site. If you write about interior design, Google will be more likely to rank you for interior design.
Backlinks and Consistent Posting
This isn’t all that SEO is though. It’s also about getting backlinks, updating regularly, and more.
Backlinks, links on other sites that point back to your site, are one of the quickest ways to boost your SEO. This tells Google that you are a reliable source. It’s almost like a referral on a job interview.
Updating regularly tells Google that your information is contemporary. The last thing Google wants to do is send someone to a page that has outdated information. The more often you post on your blog, the more Google will see you as reliable.
SEO is complex though, and this short description was not enough to get you started. Make sure to learn more information about how you can start ranking first.
2. Influencers
How would you like to reach 10,000 or more potential buyers for a low fee?
It’s easy with influencers on social media. With thousands to millions of followers, you can be sure to reach a specific demographic with influencers.
For example, if you’re trying to reach a younger health community, you simply contact someone like an athlete or blogger who already interests them.
You send them your product and pay them to promote it, and voila! You have a few thousand potential leads.
Huge numbers like this are what drives plenty of people away from marketing. It sounds complex and expensive, but it doesn’t have to be that way.
But you do have to be good at marketing to make it work. And if you haven’t had any education on digital marketing before, strap in. We’re going to marketing school.
In this article, we’re going to break down the basics of digital marketing. After reading, you’ll be ready to pass your Marketing 101 exam.
Read on to learn more!
1. SEO
If you’ve ever looked into digital marketing, chances are that you’ve heard of SEO. Many people think the two terms are synonymous!
While they aren’t the same, SEO is one of the bigger parts of digital marketing. And many businesses are just now starting to learn what it is.
SEO is telling Google more about your website so that it ranks you higher when people look for information about your topic. This sounds complicated, but it’s actually quite easy.
You tell Google about yourself when you write content about your industry or use headlines with keywords in them. When you update your meta descriptions or title your photos, you’re giving Google valuable information.
With this information, Google learns what your website is about. That way, they know when to show people your site. If you write about interior design, Google will be more likely to rank you for interior design.
Backlinks and Consistent Posting
This isn’t all that SEO is though. It’s also about getting backlinks, updating regularly, and more.
Backlinks, links on other sites that point back to your site, are one of the quickest ways to boost your SEO. This tells Google that you are a reliable source. It’s almost like a referral on a job interview.
Updating regularly tells Google that your information is contemporary. The last thing Google wants to do is send someone to a page that has outdated information. The more often you post on your blog, the more Google will see you as reliable.
SEO is complex though, and this short description was not enough to get you started. Make sure to learn more information about how you can start ranking first.
2. Influencers
How would you like to reach 10,000 or more potential buyers for a low fee?
It’s easy with influencers on social media. With thousands to millions of followers, you can be sure to reach a specific demographic with influencers.
For example, if you’re trying to reach a younger health community, you simply contact someone like an athlete or blogger who already interests them.
You send them your product and pay them to promote it, and voila! You have a few thousand potential leads.
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